Very Dental: 18 Board Complaints and Selling Out Comedy Clubs with Dr. Brady Smith

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[00:01:49] [SPEAKER_01] This is a production of the Very Dental Podcast Network. This is the Very Dental Podcast.

[00:02:04] [SPEAKER_02] Welcome to the Very Dental Podcast, where you'll find entertaining and relevant conversations with visionaries, clinicians, and your friends in the dental space. Now, here's your host, Dr. Alan Mead. Very Dental people, welcome to another episode of the Very Dental Podcast. I'm your host, Dr. Alan Mead. Joining me, we think for the third time, maybe regretfully not more, Dr. Brady Smith.

[00:02:27] [SPEAKER_00] Brady, how are you doing? Oh, I'm doing great. Hold on. I'm trying to... I did something. I did something. There we go. Now I'm good. Now I'm good. Brady did something. I did. I was messing with the orientation, Alan. I know better than because.

[00:02:47] [SPEAKER_02] You changed Brady's orientation. Yeah. The software told me that his orientation was wrong, and I suggested he change his orientation, and he did.

[00:02:57] [SPEAKER_00] Yeah, well, it said landscape... It should be from landscape orientation to portrait orientation. Yep. Yeah. But I'm a known homosexual, so it's the wrong orientation.

[00:03:05] [SPEAKER_02] So, I mean, my question is what orientation are they even asking for? I feel like...

[00:03:10] [SPEAKER_00] Who knows? But I have... What I know now is that the orientation I have right now feels right. It feels correct to me.

[00:03:19] [SPEAKER_02] You're in the correct body. The orientation is... It feels natural. It feels natural. Good. Okay, good. It does. I mean, it does feel natural. It looks lovely. So, Brady is joining me, I think, for the third time, as I said earlier. I think so, yeah. He joined us at Voice of Dentistry, which it's like a hundred years ago. You were one of the last ones. I think it was 2019. Okay. It may well have been. It may well have been. I think that was the year.

[00:03:48] [SPEAKER_02] He got there. He showed up with his podcast, and we allegedly had a table for him, and we didn't. And so I feel terrible about that even to this day. This is seven years later. Yes. Brady was relatively famous then. He's more famous now. He's relatively famous then. But he had a podcast.

[00:04:12] [SPEAKER_00] I had the Joe Rogan shout out going for me. Joe Rogan had just recently shouted me out on his podcast. And there was a lot of people who thought that was pretty cool, myself included. So, and this was before Joe Rogan had become super polarizing. He was just like this mega podcaster.

[00:04:30] [SPEAKER_02] Okay. So if you could have a shout out from right now, right now, not then, but right now, you get a shout out from either Joe Rogan or Donald Trump. Which do you want?

[00:04:45] [SPEAKER_00] Oh, Trump. Trump. Trump. And Trump's bigger than anything. Just by size and just like influence and like who's listening to what they're saying. Yeah. Yeah. I mean, people would immediately.

[00:04:59] [SPEAKER_02] Now you know that at least half of the people that notice you from the Trump shout out will hate your guts just because it came out of his mouth. But yes, but I mean, I mean, does Brady Smith, Brady T. Smith, that is, do you subscribe to the idea that there's no such thing as bad publicity? That's a real question.

[00:05:20] [SPEAKER_00] Ooh, there's, there's preferable publicity for sure. Yeah. I think there's a positive spin you could put on any publicity. Certainly. Uh-huh. Mm-hmm. Um, but you know, if I could choose anyone, you know, give me a shout out from Alex Cooper. Okay. You know, the Call Her Daddy pod. Like, give me a shout out from her. Give me a, give me a Kim Kardashian shout out.

[00:05:45] [SPEAKER_00] You know, give me a clavicular. How about Gordon Christensen? Shout out. Gordon. I don't know what that would do for me.

[00:05:52] [SPEAKER_02] I mean, you've got, on one hand, you've got clavicular. On the other hand, you've got Gordon Christensen.

[00:05:58] [SPEAKER_00] Yeah. I like the, I like, I like to looks max. That's what I've been into looks maxing lately from what clavicular is teaching me. I can tell that about you.

[00:06:06] [SPEAKER_02] So I can mob you, Alan. I'm going to, I'm going to mob you. Are you doing, you're doing, you're doing some bone smashing? See the dentists have it on everyone else for bone smashing because we have all the instruments already.

[00:06:18] [SPEAKER_00] Well, that's the thing is that I do bone smash. When I pull a tooth out, like a lower tooth, like a lower molar, I learned that I, when I'm done, cause you, cause you, cause you, the hole splays outward that I take my finger and I, and I pinch that bone to close it. Technically smashing. Technically you're smashing. So you are going hard. I smash it. I smash bone hard is what I do. Wood smash. Wood smash.

[00:06:47] [SPEAKER_03] For sure.

[00:06:48] [SPEAKER_00] So when he's talking about using these tools that like, you know, go into his, you know, zygomatic facial complex and like change his bone structure. I started thinking like, I think you, I think you probably could do that to some extent.

[00:07:03] [SPEAKER_03] Yeah. Yeah.

[00:07:04] [SPEAKER_00] Slowly over time, you know, change the way you look.

[00:07:09] [SPEAKER_02] Okay. So slowly over time. So you're talking almost more like orthodontic tooth movement versus like a hammer.

[00:07:15] [SPEAKER_00] Yeah. But cheek structure, cheek structure, facial structure. And then they're all doing the mewing, which is like, they're, they're chewing on this rubber device that is like making their masseters huge. And so it, it bulges out their jawline, which I also think that's probably effective. Like if you can change, like you could definitely bulk out your masseters and change and effectively change your jawline. I think.

[00:07:37] [SPEAKER_02] Yeah. Non-surgically. Now you also, Clavicular is also uses a methamphetamine. I mean, he recommends that. Oh, he's a turd.

[00:07:45] [SPEAKER_00] He's a bad, he's a bad person for sure. Yeah, he is.

[00:07:48] [SPEAKER_02] He is.

[00:07:49] [SPEAKER_00] Yeah.

[00:07:50] [SPEAKER_02] Yeah. I think, I think recommending to teenagers that, that you should use crystal methamphetamine for appetite control. I say no, I'm, I'm a big no on that. I think that's a really bad choice.

[00:08:02] [SPEAKER_00] Yeah. Well, I mean, he's been hospitalized a few times. Yeah. I don't think, yeah, he's just all over. I'm just talking about getting a shout out from someone who's like. Okay. Fair enough. That would be meaningful. Clavicular being like.

[00:08:14] [SPEAKER_03] Yeah.

[00:08:14] [SPEAKER_00] Yeah. Yeah. Beliefs aside, who cares about that? I don't care about that.

[00:08:18] [SPEAKER_02] Yeah. Yeah. And we're talking publicity people. That's what we're talking about. So this is. Yeah.

[00:08:22] [SPEAKER_00] We have Osama bin Laden was still alive. I take a shout out from Osama bin Laden. I mean. From a cave somewhere. He's like, Dr. Brady has great online posts. Very funny. I mean, wow. That's a million bucks. That's a million dollar.

[00:08:38] [SPEAKER_02] Shout out. It is. It is. And I suspect it expands your demographic significantly. I think, you know, the followers there might be a different group that you're normally being followed by. I'm just going to say that.

[00:08:54] [SPEAKER_00] Yeah. Yeah. So, yeah. You know, you take what you can get in this crazy world of marketing and brand creation and, you know, attention gathering and utilizing that. And so, yeah, it's an interesting, it's an interesting dynamic for sure.

[00:09:10] [SPEAKER_02] I'm going to ask you because, because you're clearly your brand has become, has become bigger and differenter over the last probably what? What do you think? It's been a couple of years since you've really blown up three years.

[00:09:22] [SPEAKER_00] The last two, three years, there's been, yeah, super significant increase in my audience for sure.

[00:09:31] [SPEAKER_02] Is your, okay. So a couple of things. So what's your biggest platform? You think it's Instagram, you think it's, I don't follow you. I only follow you on Instagram.

[00:09:40] [SPEAKER_00] Follower wise, it's still TikTok, but engagement, engagement wise, it's for sure. Instagram. Monetization wise, it's Facebook. I get the most money from Facebook as far as, I mean, TikTok is zero because they kicked me off the creator program. And then Instagram is zero because they don't pay creators for views. And then Facebook is the only one that pays me.

[00:10:07] [SPEAKER_00] And I only have like 110,000 followers there, but I get, I get, I get a little bit of money from that, which is nice. So, okay.

[00:10:17] [SPEAKER_02] So that's, that's cool. I would, yeah.

[00:10:20] [SPEAKER_00] So each have the, each has their usefulness to me.

[00:10:24] [SPEAKER_02] Yeah. Yeah. Yeah. How intentional was, was this, uh, how intentional was the fact that you've become arguably a celebrity in these, in these places? Was this, were you just goofing around at first and it, and it took, or did you, what you should say before you answer, what you should say is it was all completely intentional. You did this all on purpose and you can show everyone else how to do it too. That's how, that's what you should say.

[00:10:48] [SPEAKER_00] But in reality, was it very intentional or not really? For 500 bucks a month, you can join my mastermind and I will tell you what I know. No, um, that someday I might do that. That'd be fun. Um, listen, everybody else is ripping off dentists. I feel like I could get into that space of ripping off dentists.

[00:11:08] [SPEAKER_03] Yes. Yes.

[00:11:09] [SPEAKER_00] Exactly. I mean, everyone else is doing it. Why can't I do it? You know? Yeah. Um, indeed. Indeed. Yeah. I mean, listen, it's, um, no, the idea was not to create a brand. In fact, it's only been recent that I have decided that I am a brand.

[00:11:27] [SPEAKER_00] Like actually acknowledging that what I'm doing is brand is I'm branding myself and then using that to using that for monetization and other projects that I'm, that I'm doing, that I'm interested, like creating what I want to create. By using, uh, my own brand and just expanding that.

[00:11:48] [SPEAKER_03] Mm-hmm.

[00:11:49] [SPEAKER_00] So that's the first part is just accepting you have a brand. Um, you know, and then you create your brand and grow and expand your, your brand. But, uh, yeah. And so now it's, now it's very deliberate, but that's a, that's a new development. I think at the beginning it was just, I'm just an attention whore and I'm just trying to be funny. I'm just trying to, I like seeing myself on a screen. I think it's hilarious. So I say what I think and that's done well for me.

[00:12:18] [SPEAKER_00] It's also gotten me in trouble. Yeah. Um, you know, it's just, there's a two-edged sword there. The bigger target you are, the bigger you are, the more of a target you are. So the more fans I get, the more hate I also get, um, sure. The more board, random board complaints that pour in, um, you know, it's just juggling a lot.

[00:12:40] [SPEAKER_02] You know, the only, the only real solution to the board complaints, Brady, is that you become a member of the board. I feel like that's, that's got, I mean, how long until that happens?

[00:12:50] [SPEAKER_00] Yeah. I don't know. I don't, that's a good idea. Uh, first of all, uh, I don't know that they'd have me. I don't think they like me in Washington. I don't think they like me in Washington. They, I'm on a, I'm on a list somewhere. Um, but, uh, the, the board, I actually, here's the thing about the board. I do believe the Washington state dental board in general is, is well-intentioned, but they have,

[00:13:19] [SPEAKER_00] they have these, you know, parameters where any complaint they feel their policy is to investigate all complaints.

[00:13:29] [SPEAKER_03] Yeah.

[00:13:29] [SPEAKER_00] No matter what, no matter how absurd it might be. So what that results in is the majority of my board complaints, with the exception of one, uh, have all been dismissed without action, without violation.

[00:13:45] [SPEAKER_02] They looked into it and saw that it was frivolous. Okay.

[00:13:48] [SPEAKER_00] Yeah. Uh, especially during COVID, I had people filing board complaints that I, I didn't have enough protection against COVID. I didn't, and then I would, people would complain about I was doing too much to protect against COVID. Like, like, but you couldn't, you couldn't make anyone happy during that time. No. And so I got a lot of, I got a lot of board complaints during that time. And then, um, uh, and then just in general, anyone just gets mad about anything. There's a board complaint.

[00:14:18] [SPEAKER_00] There's a board, you know, they can file a board complaint and then, but it's a lot of personality conflicts too. Like it's just a personality conflict and that's what they chalk it up to.

[00:14:30] [SPEAKER_02] Are most of your board complaints actual patients or are most of them people that have seen you on social media and just don't like you? That's it. Most of them. Yeah.

[00:14:38] [SPEAKER_00] I mean, like I've had, like, I can tell you, I have, I have 18 in the last four years, 18 board complaints. So proud. So proud. So that sounds like terrible, but it's when you realize like, no, but when you see like what I do online, like it makes a lot of sense. It's like, yeah, you're going to ruffle some feathers and people don't even know I'm joking. The weirdest board complaint I got was I did a video. Some people might remember this if you know my content well,

[00:15:06] [SPEAKER_00] but I did this video where I discussed a very super secret anesthesia technique that most dentists don't use, but it's very effective and very painless for the patient. But they, we learned this in dental school. So if you ask your dentist about it, they'll know about it. And I go on and I, I, I, I do like a magician's reveal, like a magician revealing how the magician does the trick. Right.

[00:15:32] [SPEAKER_00] And I'm like, what the, the patient puts his hand in like a cupping shape like this and puts it by his side. And then the dentist puts his testicles in the patient's hand. And that way the patient can squeeze the dentist's testicles, commensurate to the pain they're feeling. So it's instant communication between the dentist and the patient. And so that's why, that's how we know that it's hurting. We can, we can dial it back what we're doing because we have instantaneous communication. And I called it the fireman's cradle. I feel like I had a name for it.

[00:16:02] [SPEAKER_00] The fireman's cradle.

[00:16:03] [SPEAKER_02] And, and you got a board complaint for that.

[00:16:05] [SPEAKER_00] Yeah. And they investigated me and they like interviewed my staff to see if I was like sexually molesting my patients. And yeah, I love that. And I remember talking to the investigator. So there's the investigator who's not part of the board. The investigator, like the, you don't get to see, the board is like this man behind the curtain and you don't get to see them ever. You don't get to talk to them. You don't communicate with them at all. It all, it all goes through an investigator.

[00:16:34] [SPEAKER_00] So you can't ever like make your case to somebody. But I remember talking to the investigator being like, you saw the video, right? He's like, yeah. I was like, and what do you think about that? He's like, I thought it was funny. I was like, yeah. So it's not real. It's not a real thing. He's like, I know, I know. And the investigator even admitted to me, like as absurd as it is, this is my job.

[00:17:00] [SPEAKER_00] They tell me to investigate this and I have to investigate this. So I'm going to go through what's being asked of me. And I have to respond and be like, it was satirical. I don't actually put my testicles in my patient's hands. I'm a comedian in addition to an entertainer and in addition to being a dentist. So those paths.

[00:17:22] [SPEAKER_02] I feel like I have an angle. I have an angle on this. It's very sexist. Like, I mean, more than 50% of dentists are women. And this technique, you couldn't do that. So maybe that's what it was.

[00:17:34] [SPEAKER_00] If you watch the video, I account for that.

[00:17:35] [SPEAKER_02] Oh, you do account for that. I'm afraid.

[00:17:37] [SPEAKER_00] Yeah, I discussed another method that women use called the dromedary finger punch. So as to not be sexist. I don't want to be, listen, I don't want to be accused of being sexist. So there was the fireman's cradle for the men. And then there's the dromedary finger punch for the women. And I just said, I don't know exactly what that is. You have to ask a female dentist. But you absolutely go bring this up to your dentist when you see your dentist next time.

[00:18:07] [SPEAKER_00] It got like, when they taught it to us in dental school.

[00:18:09] [SPEAKER_02] When they taught it to us in dental school, it's weird because they like separated the class in half. And we just got our own separate, you know, description, clearly, because one wouldn't apply to half of the people, you know? So that's, I mean, it makes sense. It's just efficient is what it is.

[00:18:24] [SPEAKER_00] Yeah. So that's been an interesting aspect of the brand creation for sure is the board. Yeah. But for the most part, my experience has been they're not looking to do a witch hunt. They're looking for bad players. And I don't have, I feel like I am honest in my dealings. And so I don't really, I'm not super afraid of them looking in my charts or auditing things. Yeah. Yeah. You know.

[00:18:54] [SPEAKER_00] Yeah. The board.

[00:18:55] [SPEAKER_03] Well, I mean, that particular board.

[00:18:58] [SPEAKER_02] Yeah. Yeah. I feel like the board, I mean, at some point, I don't know. I don't know that there's much, I don't know much investigation they could do before they have to decide, yes, this was a joke. And I mean, I, they may have to send the investigator, but I don't, I don't know that they're going to take not a lot of sworn testimony that needs to go from there. I don't know you are, I will say that when you deliver, you, you can hold, you can hold a straight face better than most.

[00:19:25] [SPEAKER_02] And so I think like you, you, you as the magician delivers the trick, you're pretty good at that. That might be one of your, your most solid strengths. You had me going, I was watching today on Marv when you were talking about, when you were talking about your hair and my old burgling, my old burgling buddy Marv.

[00:19:44] [SPEAKER_00] Yeah.

[00:19:44] [SPEAKER_02] I'm like, God, I, you know, like I, I talk on the podcast about my history as a drug addict and stuff. I'm like, wow, Brady's getting really deep on this stuff. He's wow. Burglary. I feel like, feel like that's something that maybe it would have been hard to become a dentist. I mean, I'm into it for first, you start talking burglary for it. And I'm thinking, you already know. Crazy dental has practically unbeatable prices on everyday dental supplies, but how do we make that deal even sweeter? Free shipping.

[00:20:11] [SPEAKER_02] Jump over to crazydentalprices.com, fill your cart and enter promo code veryship, all one word at checkout. That's veryship, all one word to wipe out shipping costs on every single order. Even better, using that code directly supports the Very Dental Podcast Network. Stock up, pocket the savings, get free delivery and help back the show. Use veryship, all one word today. Man, this is, I never heard of this. I've heard a lot of stuff, never heard of this. And then you drop Marv. And then I realized it.

[00:20:41] [SPEAKER_02] But I was, I'm not the only one that was, I was, I'll put that, I'll put it up in the show notes so people can understand. But I was, you were taking me for that ride. Let's just say you were taking me for that ride for a little while. So well done. Good show.

[00:20:53] [SPEAKER_00] That's a fun one. That's a fun one. You know, talking about the true story. People love my hair, the story of my hair. And so I like to give him a little, a little, uh, vulnerable, vulnerable, true, unique story. Very true. Not at all made up. And, uh, yeah.

[00:21:10] [SPEAKER_02] You probably get a court complaint for it, to be honest.

[00:21:14] [SPEAKER_00] Yeah. I'm sure it's incoming that like, because of your burglary past, we have to revoke your license.

[00:21:22] [SPEAKER_02] He admitted, he admitted he was a burglar and you guys gave him a license. Yeah, exactly.

[00:21:26] [SPEAKER_00] I robbed people's houses.

[00:21:28] [SPEAKER_02] Yeah. Uh, that's a fun one. It sounds like you weren't, it sounds like you weren't very good at it though. So I guess dentistry wins because you were not a great criminal, I guess is what it comes down to.

[00:21:38] [SPEAKER_00] Foiled by a child, actually, you know? Yeah. A child. A flamethrower. A big problem. Yeah. A flamethrower. Exactly.

[00:21:46] [SPEAKER_02] Yeah. So, so I'm curious about this. We, we, we laughed on the last time you were on, I think. Maybe, maybe not even the last time we talked about your, are you're crazy. I asked you earlier, I said, so it's today one of your 17 hour days and you shamed me because it's actually a 16 hour day. You're not crazy.

[00:22:03] [SPEAKER_00] Cause I'm not a lunatic. I don't do 17 hour days. I do 16 hour days.

[00:22:07] [SPEAKER_02] So, and then you said, well, we do, we take a lunch and a dinner. Now, when you take an hour off for lunch and an hour off for dinner in a 16 hour day, does that mean you actually have 14 hours of clinical or is it actually? Okay. Okay. So, so really and true, let's be honest. It's a 14 hour day, which seems a lot less crazy than 16 hours.

[00:22:26] [SPEAKER_00] But I do pay my staff through the breaks. So they are paid for 16 so that they can get 32 after two days, which we kind of consider that to be basically full-time. They get their full-time benefits from that 32 hours. And then we have three offices. So some of them will get, some of them desire extra hours. And so they'll get that. Yeah. But what's nice is that a lot of, I mean, I have, I have a, I have a gal that gets 45 hours in three days.

[00:22:56] [SPEAKER_00] Wow.

[00:22:57] [SPEAKER_01] Wow. So it's her time up.

[00:22:59] [SPEAKER_00] She gets 45 hours of, of, of pay in three days. So she has a four day weekend, still gets 45 hours and she's a hustler, man. And, and I don't pay, and I don't pay overtime because it's done in a different practice. So she gets, you know, a 12 hour shift in a different practice and she gets 32 for mine. So it doesn't get into overtime problems. There you go.

[00:23:23] [SPEAKER_02] I see. You wouldn't want that. I get it. It's on different tables. So, so, so does this, I'm thinking that the 16 hour, two 16 hour days for you makes the stuff, the other stuff that you do a lot easier because you travel a lot. You do a lot of shows, your standup shows and everything like that. Has that, that obviously has made it so you can, I mean, I don't know. Are there a lot of standup shows like on Tuesdays or not really? Like, are, or are they, are they spread out or is it mostly weekends? What's the story on that?

[00:23:50] [SPEAKER_00] Uh, yeah, that's the reason I did, made the change was to free up my schedule for my extracurriculars.

[00:23:58] [SPEAKER_02] Okay.

[00:24:00] [SPEAKER_00] I do Tuesday, I do Tuesday and Wednesday.

[00:24:03] [SPEAKER_02] Okay. So you work Tuesday and Wednesday.

[00:24:05] [SPEAKER_00] And then I have a partner who does Monday, Thursday. Okay. And, and so we're only open four days a week. Okay. But what is that? That's 64 hours. I was just going to say it's a hell of a lot more than I am.

[00:24:17] [SPEAKER_02] That's yeah.

[00:24:17] [SPEAKER_00] Yeah. It's, it's a lot. I mean, it's four days, four days a week, but 64 hours is a lot of clinic time.

[00:24:24] [SPEAKER_02] Clinical time in a week. I mean, it's like, yeah, it's more than twice than what I have. So yeah, exactly.

[00:24:29] [SPEAKER_00] Yeah. Yeah. So we get, we were doing five 12s before. So Monday through Friday, five 12, which is only 60 hours. So it's actually more clinical hours to go four days a week and go 16s. And my, my contention was always, if you're doing 12, you're not that far from a 16. I mean, your day is shot. You're, you're at work all day. Fair. You know?

[00:24:51] [SPEAKER_02] Yeah.

[00:24:51] [SPEAKER_00] So if I can spend a few more hours for two days and now I have a whole day where I don't go to work, that's really great. So, uh, you know, I, so now I can do Sunday night shows so I can use Monday as a travel day. Cause I don't work Mondays. I can do podcasts with Alan whenever I want to. So that's pretty cool. Yeah. And then, uh, yeah, Tuesdays and Wednesdays, all I do. So then Thursdays I'm, I'm available to, you know, whatever I'm, whatever I'm doing.

[00:25:15] [SPEAKER_02] So are you booked more often in dental events or, uh, like standup venues? Cause I've seen a lot of video of both. So I'm just curious what, like what's, what's more common for you?

[00:25:29] [SPEAKER_00] Well, I re I revolve my standup around the dental conferences that hire me. Okay. So I do, I, I do get, I get hired pretty frequently for dental events and I'm doing that at least once a month typically now. Okay. And sometimes twice. And so then like, for example, like I have St. Louis coming up in two weeks. So that's the mid continent dental conference. Okay. Um, which sounds a lot like the incontinent.

[00:25:57] [SPEAKER_00] Dental conference, which is different.

[00:25:59] [SPEAKER_02] I see you've just, yeah, you're developing your content right here. That's a different, uh, venue. Yeah. Conference. Yeah.

[00:26:06] [SPEAKER_00] Uh, but once I booked that, then I contacted the, the helium comedy club. So I had the next day I have a, I see, I have a, I have a club where I can go. So I do, I get a fair amount of my fans that are not dental at all. They're like Diet Coke fans or they're like, you know, fans of whatever else I'm doing. And they just, um, so they won't come to a dental conference cause they're not invited. So I usually will create that.

[00:26:35] [SPEAKER_00] So like on a Thursday night, I'm doing my performance for the mid continent dental conference. And then Friday I stick around for an extra day and I crank out a helium show. Nice. And then I do that kind of wherever I, wherever I go. So wherever, so I let, I let the dental conferences kind of dictate. Got it. Where I go. But sometimes I like, like, I like Texas a lot. I like going to Texas. I like Florida. So I, I hit those places up and there's around the Pacific Northwest.

[00:27:02] [SPEAKER_00] I do a lot of stuff in the Pacific Northwest where I'm from cause I can drive and my fan base is stronger here. So I make more money, you know, I do better. Sure. Uh, staying close then start to venture to the Midwest and the East coast where it's just a little bit of, it's just harder to get people out for me. Yeah. Those areas, but the conferences help out tremendously.

[00:27:22] [SPEAKER_02] Yeah. And I mean, if you do the conference the first night and you tear the house down, more people are probably going to go find you in the club. Then I feel like sometimes.

[00:27:30] [SPEAKER_00] And the show is different. Um, yeah, I'm definitely more colorful in a club. Okay. Uh, whereas at a conference, even if the conference tells me no censorship, you can say whatever you want. I still censor myself. You keep it classy. Yeah. Cause there's a lot of people even at a conference who don't definitely don't want to see me. And like, and you, I see their faces when I perform.

[00:27:56] [SPEAKER_00] And, uh, I, I had a guy, literally, I just did a conference for a company called Archie in Las Vegas. Yep. Yep.

[00:28:03] [SPEAKER_02] I just saw, I saw some of the video. Yeah. Archie. Yeah.

[00:28:05] [SPEAKER_00] Yeah. They had their first, uh, inaugural, inaugural, uh, thing. And, um, sure. It was at the Luxor and this, uh, I closed the show out for them. And there's a guy in the front row just dead asleep. Just, just, just. That's me. Arms out. Like he is dead asleep. And then his wife like pushes him to wake him up. Yeah. And I saw her doing that. Yeah. And I stopped the show.

[00:28:34] [SPEAKER_00] I was like, lady, let your man rest. This man needs a nap. He's been listening.

[00:28:39] [SPEAKER_03] Yeah.

[00:28:39] [SPEAKER_00] I was like, I don't say anything. Listen, it doesn't bother me. It shouldn't bother you. Let this man sleep. Okay. He, he clearly needs to sleep. But like, there's just people who like, definitely when comedy is thrust upon them.

[00:28:52] [SPEAKER_03] Yeah.

[00:28:53] [SPEAKER_00] Not everyone consumes comedy. Not everyone likes standup comedy show or comedy at all. Or they don't have, you know, differing senses of humor, different backgrounds, different morality. All those things take, get into play. And it's just like, you know, if you've never heard of me, which there's a lot of people in every audience.

[00:29:11] [SPEAKER_02] Well, yeah, I can see that where people, you know, older folks don't really follow the social media stuff necessarily. Some weird comedian gets up there and it might not be there. Might not be their cup of tea maybe.

[00:29:21] [SPEAKER_00] Yeah. So especially when you're at a dental conference where it's like, I'm definitely not the reason they're there.

[00:29:27] [SPEAKER_02] Yeah.

[00:29:27] [SPEAKER_00] For some people I am. Some people do come just because it's announced that I'm going to be there.

[00:29:31] [SPEAKER_02] Yeah.

[00:29:32] [SPEAKER_00] And that's why they're coming. But there's a lot of people who don't have the foggiest idea of who I am. And then all of a sudden I'm in your face doing what I do. And I feel a little bit bad.

[00:29:42] [SPEAKER_02] If you had, if you had a crowd that was really tough, like, like the, you know, more people in there than you were, you were unexpectedly not happy to see you as a comedian. Do you ever just keep some clinical stuff in your back pocket that you could just whip out some slides and talk about bond strengths and stuff like that? No.

[00:30:00] [SPEAKER_00] And I'll, and that's a terrible idea. And I'll, I'd rather bomb. I'd rather.

[00:30:04] [SPEAKER_02] You'd rather, you'd rather just go down smoking and food.

[00:30:08] [SPEAKER_00] Dude, I'd rather eat shit for an hour than, uh, than do clinical stuff. Yeah. I get some companies try to like get me to do the KOL thing and they want me, I'm kind of like loosely interested until they're like, we want you to do webinars. I'm like, I'm out. No, yeah. That's right. You got smarter people than me. Yeah. To tap for that.

[00:30:27] [SPEAKER_02] And I gotta, I gotta tell you that like, I mean, you graduated long enough to know that like the whole continuing ed, continuing education, like landscape is so different now. So different. Yes.

[00:30:37] [SPEAKER_00] You just, it's super weird.

[00:30:40] [SPEAKER_02] Like I feel like I'm watching it evolve into something that I don't even, it's not recognizable from what it was to me. I know it's true. I say it critically, but I also am like, I don't know where standup comedy fits in there, but I tell you what I can, I can tell you that I have done exactly zero webinars in my entire life. That might be because I'm, I'm in my mid fifties and I just, but I remember when, remember when COVID came on and everyone's like, shit, I'm just going to take CE and do all these free webinars. Nope. Nope. No, I'm not doing that.

[00:31:09] [SPEAKER_02] I might've been a little light on my CE that, that rotation. Cause I just was having none of it. I just, I just didn't want to. So yeah, I, I think, I don't know, man. I'd like to see your webinar on, you know, you never will.

[00:31:20] [SPEAKER_00] I mean, I've, I've told people I'll host a webinar with someone else doing the clinical portion of it. Yeah. Yeah. These companies are like, well, we kind of feel like we want you. And I'm like, you don't know who I am. You don't know. Like, let me tell you something about me, see myself. That's not, I, it's not going to go.

[00:31:37] [SPEAKER_02] You know, for as long as I've podcasted, no one's really asked me to do anything. I think they know I'm not that smart. I'm pretty sure they're like, yeah, we can kind of tell he's not the right guy. He's not the, maybe it's not the right charisma. Cause you clearly have the charisma, but I just, I think I'm just not that smart. I think that's what it is. Yeah.

[00:31:53] [SPEAKER_00] Yeah. You know, a dental company. Yeah. It's, it's interesting. Part of it to me is I think conferences are a little bit of a dying. Yeah. Like there's some dying, there's waning interest.

[00:32:03] [SPEAKER_03] Yeah. Yeah.

[00:32:04] [SPEAKER_00] From dentists and going to a conference.

[00:32:06] [SPEAKER_02] You're about to go to the Hinman, which was one of the great big ones. It'd be interesting to know what the Hinman looks like to you when you're there. Do you, do you go early enough that you can walk the floor or not really? What's that? Do you go early enough that you can like walk the floor and check the conference out?

[00:32:21] [SPEAKER_00] Like go to the, yeah, it's actually, it's actually kind of contracted into the deal is they want it. Yeah. Cause they want me to be there. FaceTime. Yeah. So they want people to like come up and get selfies with me and talk to me. And I, and I'm happy to do that. I'm actually, I really appreciate it. I mean, I like, I'm a very social person. Yeah. And so I, I, I love socializing with people who have developed these, uh, parasocial relationship

[00:32:50] [SPEAKER_00] with me. Yeah. You know, uh, to most, most of it's usually not weird. Sometimes it's weird. Yeah. But, um, yeah, for the most part, it's fun to just people who are like, oh, I love your content and thank you so much. And that feels good. So snap a picture and make their day.

[00:33:05] [SPEAKER_02] That's cool. Well, it's cool that you're, you're able to do that. I'll be curious what the Hinman looks like. Have you ever been to a DS world, uh, dense ply Cirona world? The one, you know, they do the gigantic ones in Orlando and Vegas. You ever been? Yeah, dude.

[00:33:16] [SPEAKER_00] They just asked me like a month ago to MCA the DS world. You should do it. You should do it. Here's the thing. Well, I, I conflicted with MC MC DC in St. Louis.

[00:33:27] [SPEAKER_02] Okay.

[00:33:28] [SPEAKER_00] And so I had to say no, but then I was like, how is it possible that you're like two months out and you don't have an MC?

[00:33:34] [SPEAKER_02] That's okay. They have a weird, they have a weird history there. They, they know that they can, they can, you're a, you would be a big ask for an MC job, whether it's two months out or six months out. They've had, it's, it's a weird thing, but what I have to laugh about is like a lot of times the whole flex for people to go to DS world is because they get big acts. You know, they get big, you know, they get big bands or comedians or whatever. And every time I've ever been there, I didn't go to any of them.

[00:34:02] [SPEAKER_02] I was like, I was like, I don't want to see Katy Perry at all, at all. I don't want to see her at all. I, Jim Gaffigan, I skipped only because I figured he's great. I like him. I, but I didn't go see him. I just don't, that's too many people in one room. And I'm just like, and, and there's so much, I don't know. There's so much of a weird flex DS world was weird that way. Like I know a lot of people went, I just, I just, I just, I just didn't do it.

[00:34:24] [SPEAKER_00] I did go last year. Um, here's what I did. I knew when DS world was going to be. Okay. And so I booked, uh, uh, uh, a gig at wise guys in Las Vegas, which is a comedy club. Sure. And I booked it the same weekend as DS world. Okay. Intentionally because I knew, oh, there's a ton of dentists.

[00:34:46] [SPEAKER_02] Yeah.

[00:34:46] [SPEAKER_00] So that's been one of my strategies also is that if I know there's a conference

[00:34:49] [SPEAKER_02] book, the club when you know, there's a big, yeah. Okay.

[00:34:52] [SPEAKER_00] Okay. So, oh, if, Hey, is everyone. So, you know, like if I went to Chicago during midwinter, uh, you know, then I would, I would book a Chicago date knowing like, oh, there's an influx of 5,000 extra dentists in Chicago during this weekend.

[00:35:07] [SPEAKER_02] Yeah.

[00:35:07] [SPEAKER_00] So that's my demo.

[00:35:08] [SPEAKER_02] Yeah.

[00:35:09] [SPEAKER_00] And so, and so that's what I would do and that's worked out really well. So that's what I did. And then I went to DS world and I didn't register. I just walked around. Yeah. And like got snacks and stuff and like had friends there. And then I went to the pool and, uh, hung out.

[00:35:24] [SPEAKER_02] Did they end up giving you a tag? Did they just say, oh, it's Brady. Let him in. Yeah. Yeah.

[00:35:28] [SPEAKER_00] No, I got full access. I went to a, who was it? Dana Carvey. Yeah. And I was interested in that because I do, I'm a big Dana Carvey fan. Oh yeah. He's. And so I was actually very interested in Dana Carvey. Um, and that was very, very fun, but.

[00:35:43] [SPEAKER_02] Do you know that Dana does a podcast with David Spade?

[00:35:46] [SPEAKER_00] Yeah. On the fly. Yeah. They're, they're good. They're funny. Yeah. They are funny. And I love those like stories from back in the day. They tell like a lot of behind the store, behind the scenes stuff with like, oh, you know, they're like really interesting stories.

[00:36:00] [SPEAKER_02] I just like it when they talk about John Lovitz because they always, they always talk about him knowing full well that he could call in or give them a hard time at any point. And they don't hold any. Yeah. It's so funny. The old NL days.

[00:36:11] [SPEAKER_00] It's hilarious. I did do thrive live two years in a row. Okay. Um, and I think I've been uninvited there cause I told a joke, uh, that they didn't like. Ooh. Um, but it was like, they had Ray Romano.

[00:36:25] [SPEAKER_02] Yeah.

[00:36:26] [SPEAKER_00] One year. And then the year before that they had Sebastian. Yeah. And a scalco. Yeah. And, but the budget is like, oh, it's like two to $400,000 is what they pay these acts to come in for an hour.

[00:36:36] [SPEAKER_03] Yeah.

[00:36:37] [SPEAKER_00] And I, I can tell you this, I can, the thrive, thrive live cause they gave me some behind the scenes information. Yeah. On the cards that everyone fills out about how your experience was. Nobody mentions Sebastian Maniscalco or Ray Romano. Very, very few. Wow. Interesting. But my name was on the majority of them. Well, cause so, you know, and they paid me that, that, that, that, those were some of my first experiences and they, they paid me zero. I got no money. I got no money.

[00:37:04] [SPEAKER_02] What's funny about that too, though, is that, I mean, okay. Talk about dialing into your audience. I mean, your audience is automatically going to have a lot more. They're going to relate to you better than they would to Ray Romano. Just saying, I don't know that Ray Romano.

[00:37:16] [SPEAKER_00] Oh, I'm a bigger, for that audience. I don't care who you have. I'm a bigger, like I'm a bigger deal. Yeah. And not to like toot my own horn, but like the, the dental conferences don't understand, like nobody, like I'm not texting Alan and being like, dude, Ray Romano is going to be at Thrive Live. We got to go.

[00:37:35] [SPEAKER_02] Yeah.

[00:37:36] [SPEAKER_00] Yeah. Yeah. Like no one, because also I can see Ray Romano, like he tours, like I can, I can just go to any city and go see Ray Romano. So it's, it's, it's a really interesting, you know, thing, but like DS world is going to biennial now where they're going to do it. They're not doing a 2027 DS world. Of course they're doing, they're skipping a year.

[00:37:57] [SPEAKER_02] It's not super, super fucking expensive. And people are not, they don't, it's not like it used to be. It's not like it used to be. Yeah. They should get you instead of Ray Romano because like, yeah, more people would come for that, to be honest. And I mean, they can pay you.

[00:38:15] [SPEAKER_00] And there's other, there's some other dental people that are really amazing. Burt Walpac opens for me sometimes. He's a local. He's a good friend. He's a great comedian. He is so funny. Very different style than me, but kills it. He just murders on stage. He's so good. His, his online presence is great. I don't know if you've heard of, um, I just become recent friends with them. Uh, the potty mouth chicks, Lori and Suzanne.

[00:38:40] [SPEAKER_02] I haven't. I'll have to look that up.

[00:38:42] [SPEAKER_00] They're like two like menopausal 50 year old ladies. And they live in Florida. They work and live in Florida. They're dental assistants and they have a, they're blowing up and they are, they are some of my favorite dental accounts. They're one of, they're my top three favorite dental accounts for sure. Interesting. They are so funny and fun. And I love them. Uh, you should look them up.

[00:39:10] [SPEAKER_00] Lori and Susie, the potty mouth chicks. And they are blowing up online right now. I'm sure you've seen some of their clips.

[00:39:18] [SPEAKER_02] I probably have. Okay. So we'll put that in the show notes too. So people, that's very cool. Okay. So I got a new, I got a new follow.

[00:39:23] [SPEAKER_00] That's awesome. But there's a lot of like very dental specific, like content creators that a dental audience will relate to more.

[00:39:33] [SPEAKER_02] I think that like, it's so funny because, okay. So I can say this safely that dental podcasts are, are a thing of the past. I mean, I keep doing it, but it's not, you can't, you can't, it's not the same as when it, when it first, when it first came on, it was, it was a lot easier to get, get followers and stuff like that. But also I do mostly audio and it's, the audio is not it. I mean, video is where it is. And now, I mean, like with short content, you can do short clinical content. You can do short comedy content. You can do all kinds of content and that tends to catch fire.

[00:40:02] [SPEAKER_02] So it is interesting how, how the stuff evolves. If you know what I mean? It's interesting.

[00:40:07] [SPEAKER_00] It is. Yeah, it is super interesting. And I didn't, I mean, I feel like there's, I mean, just in general, any, any, uh, profession or industry, there's podcasts popping up everywhere. Yeah. And there's always just a few that rise, you know, to the top and stay there.

[00:40:22] [SPEAKER_02] Yeah.

[00:40:23] [SPEAKER_00] Um, but early adoption was always a, you know, a big deal if you were adopted early. For sure. That's for being there early. That's huge. You know, I feel like, I feel like even like people like Mr. Beast, like Mr. Beast's content to me, not as good as it should be for being the number one guy.

[00:40:40] [SPEAKER_03] Yeah.

[00:40:40] [SPEAKER_00] Like it's, it's mediocre at best, but he just was a guy who stuck with it. And I even watched Beast games and season two got better. Season one was terrible. Terrible. A hundred million dollars what they spent on that. And it was not good. It should be better. But he was early.

[00:40:57] [SPEAKER_02] He was early. And, and consistent. Early and consistent. Two things that. And obsessed.

[00:41:03] [SPEAKER_00] Yeah. Obsessed, obsessive, early, consistent. Yep. Yeah, dude. That's gonna, that's the formula right there. It is. It is.

[00:41:09] [SPEAKER_02] Because I mean, like before we go, I, we should probably go, but are you frustrated sometimes by the stuff that you think is going to kill online and it doesn't get much? And then sometimes you'll put stuff up there that's, that's like, you think nothing of it and it blows up. That is, to me, that is one of the reasons that I feel, I feel like it's such a hard, because you don't, there is no predicting for me what, what gets traction or not.

[00:41:32] [SPEAKER_00] No, I just had the most viral post of my entire content creation career. And it's about me raw dogging for firemen that come into my office. And it got like, it's that, it's that 40 million views. Yeah. And do I wish that my most viral video was something else? Yes.

[00:41:50] [SPEAKER_02] Yes, I do.

[00:41:51] [SPEAKER_00] I get it. I get it. But Alan, we have to take the cards that were dealt. That's right. And so now I'm, I'm the guy who can satisfy four firemen at once.

[00:42:01] [SPEAKER_02] To a certain segment of, of the internet, that's who you are. You're no one but that actually. Yeah. And you know what?

[00:42:08] [SPEAKER_00] I'm proud. If it sells tickets to my comedy shows, it's totally worth it. Take it. Totally worth it.

[00:42:14] [SPEAKER_02] Take it. That's awesome.

[00:42:15] [SPEAKER_00] Yeah, I'll take that.

[00:42:16] [SPEAKER_02] Brady, this was fantastic. As always, it's always good to talk to you. We'll do this again very soon. Good luck with all your stuff. Well, I'll put, I'll put dates and, and your, your, you know, website and all that. So people can follow you and, and shoot this one great as always. So we'll talk again soon. Take easy on. Thanks, Alan. Yep.