Very Dental: Michael Anderson on Leveraging AI for Productivity

[00:00:01] This is a production of the Very Dental Podcast Network. This is the Very Dental Podcast.

[00:00:17] Welcome to the Very Dental Podcast, where you'll find entertaining and relevant conversations with visionaries, clinicians, and your friends in the dental space. Now, here's your host, Dr. Alan Mead.

[00:00:30] Very Dental people, welcome to another episode of the Very Dental Podcast. I'm your host, Dr. Alan Mead. Joining me today, I've been on the show multiple times before, in different capacities.

[00:00:40] My friend, Michael Anderson. Michael, how you doing?

[00:00:43] Doing great. Glad to be here.

[00:00:45] So, Michael and I are both sitting in front of logo signs, both generated by his company, Wondrous, the Wondrous Agency. They're both Wondrous Agency signs.

[00:00:56] This is an audio podcast, so it's not nearly as impressive because you can't really see it, but I can see his logo behind him and he can see my logo behind me. Very cool stuff.

[00:01:07] I can describe them, you know, quickly.

[00:01:09] Yeah, I mean, he could go into great detail, really.

[00:01:12] World-class design, mind-blowing. If you were looking at it, you would be weeping tears right now.

[00:01:17] You would be. You'd look at it and you'd go, my brand could change forever.

[00:01:21] Sure. And I mean, if you are interested in that, we'll make sure to drop a link in the show notes on that deal.

[00:01:28] So, Michael works with Wondrous. He is a marketing guy. We've had them on the show many, many times.

[00:01:33] And the last episode that we recorded with Michael and Laura, he dropped some hints about kind of how he is taking advantage of some of the new AI products, workflows, that sort of thing.

[00:01:49] Artificial intelligence is a thing. So, I heard that and I was a little skeptical. I'm like, okay, whatever. I mean, he's a, he's a, he's sort of a, he's an artistic guy. He's a, he's a marketing. He has to create this kind of, I didn't really see that it was going to have that much, much application to me.

[00:02:06] You know, he's, he's someone who works in, he's a creative in a lot of different ways in his companies. Obviously, they do a lot of design work. They do website. But he was talking about just how he was basically finding uses for this stuff and almost everything.

[00:02:19] So, I, I was interested and I knew we were going to talk about it, but over this last weekend, I'm just going to tell you what I, so the first thing is that I, I, I must have seen an ad or something for podcast, uh, AI in podcast workflow.

[00:02:36] And I use a product called squad cast, which is what we're recording on right now. It records, it records both ends of the conversation because Michael is in California and I am in Michigan.

[00:02:47] And, and, uh, so squad cast is associated with a, with a, uh, a product called, or maybe owned by, I mean, I think they may be owned by a product called descript. It's an AI product.

[00:02:58] And supposedly it can, what it does is it takes the, takes your podcast and then it, it, it'll, I, what's the word I'm looking for it? It scribes out the words of, you know, you send them the recording and it gives you the whole, the whole transcript of it. Okay.

[00:03:13] Which is cool, but that's great. But what's really cool is you could technically edit your audio by editing the transcript, which is a pretty neat concept. I've not really played with that much.

[00:03:25] I have a lot of experience doing the old fashioned way of, of editing and I don't worry too much about that. But what I will tell you is creating show notes for podcasts is the worst job in podcasting.

[00:03:37] I mean, if there have been days when I'm like, you know what, I'm almost done with this. I don't know if I keep doing this. It's because I got a slog through the student show notes and I take them seriously.

[00:03:45] I don't even know if anyone listens to this or reads the show notes, but I try and do a good job of summarizing the podcast. And that probably takes the longest.

[00:03:54] And so I threw one of my recordings up at, at Descript and then I clicked on, okay, give me some show notes. And, and I, in like 10 seconds, it made better show notes probably than I've ever made before.

[00:04:06] I couldn't believe it. I was like, okay, this is, this is crazy. Cause I, I, in my mind, I sort of had this thought. I'm like, there's no way that an AI product could do show notes better than me listening to this and just reconstituting it.

[00:04:20] And so all of a sudden I'm like, well, not only is it valuable for me because it would be a time saver, but honestly, the quality of the notes is better than what I was doing.

[00:04:29] Um, and so I, all of a sudden started taking this a little bit seriously. I, I actually messaged you soon after that in, in kind of, I was wondering at that point.

[00:04:40] So, okay. Descript is very specific to, it seems like to podcasting. I don't know exactly. And I know that there's a lot of other tools that are more general.

[00:04:49] And I will tell you, I started playing with, and actually started paying for another tool, but I guess I, I, this, this is my intro into this.

[00:04:56] I'm like, okay, all of a sudden this AI stuff, which you hear about everywhere, but I didn't necessarily have a particular application in my brain.

[00:05:06] And then I found one. I'm like, okay, this really works. So I guess I'm curious, how did you start using this stuff?

[00:05:12] How long have you been using it? And kind of like, kind of like, what, what was your intro into, into using artificial intelligence to help you with your creative stuff?

[00:05:20] Yeah. Um, you know, I would even just take a step back and say that, you know, I, I have reflected numerous times.

[00:05:27] I feel like the analogy of where we're at is there's a bunch of guys in their garages that have just created computers and someone figured out that you could hook them up through cables.

[00:05:37] And there's this thing they're calling the internet and, and someone is like jumping up in their garage saying like, I just sent an email from one to the other.

[00:05:44] And most people walk by those garages and say like, I can tell there's something cool happening in there, but I just don't know how that applies to me.

[00:05:50] I don't know why I need a computer in my house. I don't know why sending a message back and forth. I'm just going to call someone. Right.

[00:05:57] And so we've lived through this before. And my experience with so many people is that they, you know, at, at Thanksgiving, someone pulls up AI chat GPT and they say, look at this.

[00:06:08] Isn't this cool? I'm going to write a Thanksgiving toast and it does a great job. And everyone's like, wow, that's amazing.

[00:06:14] And then your brain kind of runs out of ideas on how to use it. You might ask it a couple of questions. You might get it to say something silly to you. Maybe you'll get it to tell you a joke, but it doesn't change your day. Right. So, so I know there's a lot of people saying I hear AI all the time and I'm pretty sure it will be a big thing, but I, not for me, not right now.

[00:06:34] Exactly. And so for me, you know, I've, I'm always been kind of on the early adopter side of things. Like when Apple vision pro came out, I'm like, I got to get that. Let's live in the, you know, VR virtual world for a little bit.

[00:06:47] And, and then, you know, I've been following AI for a while. My brother, who's part of our wondrous team here is it does our development. He's someone that's really kept me in the loop. And I think the first experiences I had were probably like everybody else. I went in, I, I was asking chat GPT.

[00:07:06] GPT to go out into its own database and to, to give me something back. Say, Hey, could you, you know, write a marketing campaign for a dentist? And what I would find is that I would be both impressed that it could do anything at all. Yeah. I also realized that it, it was, it was 80% there. It was good, but not great. It was too general. It made mistakes and missed things. And I almost put it down.

[00:07:33] But I have one advantage that most other people do not have. And that is that I am a terrible speller. So if you were to watch my, my daily work, I have this huge disability. This is not even a joke. It's, it's true where I, the way my, my brain works, the way I want to write and the way my fingers type is not synced up. And so I had this moment this one day where I was trying to write this long email and I don't know why it came to me, but I, I put it down.

[00:08:01] I pulled up loom, which is not the best workflow, but I'm gonna explain what happened next. I pulled up loom and I just recorded myself talking for a minute. I said, Hey, I'm working on this project. Let me tell you who I am. Let me tell you what the project is. And here are the things I want to capture. And then I went and I copied the transcript from loom. So I took the text out of that and I put it into AI and I said, Hey, can you use this to generate the project? And what I got back was next to perfect. And it blew me away.

[00:08:30] And that for me, fundamentally is, is the leap forward. If you just use AI and you go out into its database with very little coaching, very little direction, it will give you things that are general. It won't fit your practice. It won't fit the project you're working on. But if you give a closed data set and say, I'm just going to talk for five minutes.

[00:08:50] For example, I'm going to do a podcast with Mike Anderson from Wondrous. Here's Mike's background. We're going to talk about AI. Here are some things I think are interesting. And you take that. Here's what you can then do. You put it into an AI tool. I like using Gemini.

[00:09:06] Right. And you could say, first things first, generate an email thanking Mike for agreeing to be on the podcast and prepping him with questions. Next, generate the questions for the podcast. Next, you know, generate a marketing strategy to promote this podcast. Next, come up with, you know, five social posts and you just continue to go.

[00:09:26] And it will, in a matter of five minutes, give you something that would normally take you 10 hours to do. And it will be incredibly high quality because it's your voice. It's your thoughts.

[00:09:37] So at your, at your recommendation, I went ahead and started using Gemini. Of course, Gemini has a free version that you can use. And I mean, that gives you an idea of what it can do. And it can do a lot, honestly, free version. I went ahead because I, they offered me a month free of, of the paid version, the Gemini, Google Gemini.

[00:09:56] And I advanced and I jumped right in there. It's like, okay, I'm going to use the paid version just to see. And it's significantly, I feel like it does significantly more. I can't, I can't tell you exactly what, but there's a lot of features with it.

[00:10:07] But in any case, like I was playing around with a bunch this weekend. And for instance, classic example, if you're needing to name something, if you're needing, if you need an idea for a name.

[00:10:18] Now, the name that I was looking for was, uh, my son has an astronomy, uh, an astronomy assignment. And, and it was, we were supposed to create, uh, create a new, uh, outer planet for the solar system. And we were supposed to write a journal on, on what that was going to look like. And, and, and we got a journal article and we, we invented the planet, everything. And I was having a hard time coming up with a name.

[00:10:42] Of course, there's a lot of mythological names and there, this planet has moons. And so I just put in some of the basics about what the planet was, you know, that we just discovered a new ice giant just outside of Neptune and all this stuff. And it came up with a list of 10, 15 awesome, perfect names. Like, like it, so many, we had to, Oh, so good.

[00:11:02] So this is the planet Sentinel, just, you know, Sentinel it's on the outer. It's, it's protecting the solar system on the outer. It was such a great name, really good name. And I came up with then the names of these moons and Sean was tickled. He thought I was a superhero, you know, it just, what it is, is it's like, I mean, it has the resources of, of the entire internet, Google. If I was using Gemini and Gemini is Google's product. It's on some level. And I don't know if this, you might not find it to be this way, but on some level, it's almost like it doesn't

[00:11:32] necessarily have to do everything for you. Although I got to say when it generates that, when you give it a bunch of information, it generates stuff. Like you said, pretty close. Like it's, it's not, it's not far from being just about right. And I, you really, I kind of took your lead and I, I gave it a lot. I didn't even think about it. I have a microphone everywhere in my, my life because I'm constantly recording. I should be doing it on that. I should literally be recording into the microphone and feeding it that because it can do that just as easily as it can me typing. And it's much faster, but

[00:12:02] I was really surprised how much came back. And the other thing is so many projects are you looking at a blank screen going, okay, what do I, what am I trying to do here? What am I? And so what, what I'm finding with this is if you could use this tool, feed it some of the parameters of what you're trying to do, which, which are easy to come up with, it can then give you a bunch of interesting ideas on where to start. So it's like the, the, a blank page is intimidating.

[00:12:31] If you're not using the direct, what direct product of it, boy, it can help send you in a direction where you're really in a creative spot. So I feel like it's the, it's that intimidation of the blank page, you know, in, in how you can get past that. That's a huge deal. Like that might be because creative people are going to be creative people, but this is a really powerful tool to kind of get you past that blank page stage. Do you think you agree or am I missing it?

[00:12:53] I do. And I think one of the crucial things you're bringing up about the blank page is, is almost one of the mindset shifts you have to think of when you work with AI. I think where I see people misuse it is they type in one or two sentences asking you to do something big. For example, let's say that you're, you know, a general dentist, you have a successful practice and you want to, for the first time ever hire an associate. Well, guess what? You probably should have a job description, right?

[00:13:19] And you're not professional at writing job description. So how would you approach this? Well, the mistake would be to say, you know, Hey, chat GPT, write me a job description for an associate for my practice. And Hey, you know what? You'll get something that at first blush, you'll say, this is really good, but it might not completely capture you. So what you could do is say, Hey, chat GPT. Hey, Gemini. Hey, Claude.

[00:13:44] What are, ask me five key questions that you would need to know to help me write a really personal job description. So it's almost like turn them into a person. Say you ask me, I don't know. I've got a blank page. I can't even think of it. Let's flip it around. I'm just starting a dental practice. I don't have a brand yet. What are, you know, what are 15 questions you could ask me to help you generate a list of 50 practice names for me? And it'll ask you those questions and you respond.

[00:14:12] So it guides you through that process. And that is a huge hack for the blank page, you know, dilemma that we all run into, which is, I don't know what to do. Well, just ask, say, what should I do?

[00:14:25] Yeah, it's, it's amazing. And the other thing that you said, and I kind of agree with you is that once you start using it and you get the hang of it, all of a sudden you're going to, you're going to kind of think of a bunch of ways you can use it for, I mean, honestly, for all kinds of different things.

[00:14:42] Like, like I know that you're, what you do is, is sort of as a creative and clearly you are able to save a lot of time with it, but there's on some level, I think dentists, there's a lot of us that don't, we sort of put that creative bit down, you know, cause we just, we just, we just work.

[00:14:59] We just show up and see patients and stuff. But the reality is, is that we all should probably be able to do a lot of that stuff. And, and I don't know, I, and I don't think it, I think a lot of people look at AI as like, okay, it's going to replace the creative type of people.

[00:15:12] And, you know, so you'll, you know, you'll no longer have people that are writing copy. You'll know. And I'm thinking to myself, I don't think that's exactly right. I think it's a tool that can make us better and more productive. I don't think it necessarily replaces. If you suck at creativity stuff, maybe.

[00:15:27] I don't think that that's the case though. I, because what you said and what I think is really important is that if you give it enough, it can kind of write in your voice. It can kind of create stuff in your angle. And you really do have to give it a lot more than you'd think. But what's really funny.

[00:15:45] I, at one point I was, I was doing something, I felt like, okay, I'm giving it way too much. This is, this is, I'm giving it more than it really needs and stuff. But it, it clearly can take a lot of information. I mean, it can clearly, like you can give it a lot and it'll work with it. It just, it doesn't, I was surprised that it didn't, you know, throw back. The more information I gave it, the more specific it seemed like it was pretty, pretty impressive.

[00:16:09] I think the, you know, for our workflow, and I think there's a absolute corollary to, to dentistry. Um, the, you, you brought up Gemini and like, well, why should you pay to upgrade? I think the number one reason to pay for these tools is because what you're looking for are tools that accept many, many, many lines of content.

[00:16:30] So one analogy here is if you really like Harry Potter as a book, if you uploaded all of the Harry Potter books, you could then go in and say, based on this information, please write the next chapter for the next book. And I want it to focus on this character. I want it to be all about Hagrid.

[00:16:46] And what's cool is it will have all the base information about Hagrid already in it. It will know Hagrid's voice, what Hagrid said in the past. It can do complex, um, illusions and connections back to previous conversations because it's all there and it is got perfect memory.

[00:17:02] And so for me, the application of that is think about what that means when we have a sales call, when we have a client call, we record these calls so that we're able to take a transcript and we're able to send a really great follow-up email to a client. People forget things. I might, you know, Dr. Mead be in a meeting with you and it goes for 60 minutes and you said, Mike, please hold onto this. And I forget AI doesn't do that. And now immediately after the call, I send you an email and it's, it's a lengthy, nice,

[00:17:31] well-constructed email. It says, here are the bullet points. These are the takeaways that took me five minutes to do. I look like a rockstar. I'm not dropping the ball. And you know, it's, it's gone so far for me as to say that when we work with certain content creators in the space, there's been people that have written books, you know, that are well-regarded books in dentistry. I can upload all of the pages of their book if we're working with them and then create social media posts that perfectly reference their thought process, their words. So the takeaway here is building deep data

[00:18:01] databases of information. Let's apply it to general dentistry or specialty dentistry. There will be a world, probably not today, probably not even in the next five to 10 years, but there will be a world where conversations with patients get indexed and it improves charting in a completely different way. You're able to use your voice for charting. We've got Halo as a mirror coming out that allows you to do voice charting. There's other tools as well. And you can take that and build this deep database that not only allows you to have

[00:18:31] good medical charts, but connects to the marketing engine you have and creates customized, tailored follow-up email and, you know, text message communication that is completely fed off of unique information based on that person. So you've got an AI that is writing specifically to people, not generally people. And that is, you know, already starting to emerge in the market, but it will certainly find its voice in the next five to 10 years.

[00:18:55] In the last couple of days, because I've sort of been diving into this, like using it, I'm seeing, and of course the algorithm is going to feed me stuff that I'm looking around for. So I'm getting all kinds of ads and stuff for medical charting. There doesn't seem to be a lot of dental charting specific as it's more medical, although there's a couple of them out there and what, what it looks like they're doing, which strikes me as a little awkward, but they are recording patient interactions. And I'm thinking to myself, well, like, like with my, with my family,

[00:19:25] physician that I would go in to see the, when I'm talking to someone in my, my doctor's office, they literally just have a laptop in front of them. They're just clicking stuff off constantly. That's how, that's how they generate their chart. That's literally how they, how they generate billing and all that stuff. My, but, but now I'm looking at it going, okay, the charting, how would you like it if you could do your charting? And it took no effort. They're recording the entire, they're recording the entire like interaction from start to finish the entire appointment. And then it generates the notes from that. Now they're all say that they're HIPAA compliant.

[00:19:55] I don't know. And I don't know what the, what the weaknesses or strengths in, in doing that, but you know, first off, that's a bunch of, that's a bunch of information. You know, recording something over a period of time takes, you get, you got to put that information somewhere and all that, but it is kind of fascinating. And frankly, since I've seen what it could do with an uploaded episode of a podcast, I'm like, there's no doubt. It could definitely generate really good chart notes from just having a transcript

[00:20:22] script of, of the actual appointment. It's, it, it feels a little creepy and a little invasive from, because we don't normally record our, our appointments per se, but there's probably nothing saying that we couldn't particularly, like you said, we don't forget anything yet. I mean, the accuracy is going to be better because, because they're catching everything, at least everything that's, that's audio. Anyhow, I feel like that's, that's what, that's the AI solutions for, for medical charting that I'm seeing.

[00:20:48] Now, mind you, I, I could see a time when AI is able to analyze not only the appointment that you make with them, but also all the data that you collect, considering, you know, we can literally, you know, scans, you know, CTs, radiographs, you know, charting, all that stuff. I mean, it could potentially combine all that stuff and help with treatment planning. I got to tell you, that's probably, I haven't seen that happening yet. And again, so you gotta, you gotta worry about the HIPAA aspects, but I'm curious, like, have you heard and seen stuff like that?

[00:21:16] Yes. Yeah. So there's a wonderful company out there, Pearl AI that I would recommend everybody look at. If I was a dentist, I would use Pearl AI. And the general thought here is that it's able to, you know, you can really connect it to the imagery that you've already taken historically. And then of course, apply it to new imagery and it looks for missed, you know, potential mistreatment carries, et cetera.

[00:21:41] And, you know, I think, well, it's, it's, it's, it's the same conversation about autonomously driving cars, right? Some people are going to say, I don't trust them. Other people are going to say, yes, but we've got human beings that get behind a wheel, drunk, tired, distracted with phones.

[00:21:57] And my general opinion is as a tool. And this is such a good analogy for all of AI. Should we ever let something like Pearl AI independently diagnose issues? At least today is the way technology exists. The answer is no, it's a tool that human beings can use. It's the same with other treatments of AI. It's like, you need to still look at it, engage with it, give it feedback, contextualize what's happening.

[00:22:20] And so I really think that, you know, dentistry stands to be incredibly disrupted as does the rest of the medical industry. If you think about the application for recording appointments and people might say, well, that sounds creepy. Guess what? Our phones, you know, try saying, Hey Siri, try saying, Hey Google, they're listening. They're waiting. It's already happening. And I think the benefit is going to be so strong that people will buy.

[00:22:47] And the other big thing I think about is, you know, when you go to your doctor next time and they're charting, notice where their attention, their face is. Notice where their back is. They're not looking at you.

[00:22:59] So if you were sitting across from someone and they're like intensely focused on the conversation, their brain's not trying to figure out the new update and epic that just rolled out. You're getting a better standard of care. You're feeling better about the relationship.

[00:23:13] Yeah, there's perfect memory. So like, these are things that people are going to want. I think other applications, like what about front desks? This is a hard thing for many dentists to maintain and keep. We're talking a lot about the written application.

[00:23:28] If you really want to have your mind blown for a minute, we're going to go away from Gemini and back to ChatGPT. ChatGPT has a voice feature. And here's something that we're doing today in our office.

[00:23:39] If we have a difficult call with a client, a scenario where let's say somebody signed up for a photo video package and they keep delaying it. They say, I'm not ready to do it. We're like, it's been eight months.

[00:23:50] And the person that's taking that call is not as comfortable providing accountability. What do you do? How do you train them? Well, what we've done is we've taken transcripts from real calls and we've created a scenario that we've uploaded to ChatGPT and you can literally start it and ChatGPT will role play with its voice, that dentist.

[00:24:09] And it is uncanny how good it is. So it can say, hey, Dr. Mead, I understand that we have this photo video package, but the next couple of months, I just don't feel like we can do it.

[00:24:22] I've got some new team members coming in and it pauses and it waits for you to respond and you can say whatever you want and it will stay in character.

[00:24:30] Think about training your front desk on pricing of judgment.

[00:24:33] Use it as a training tool that basically.

[00:24:36] And it can, it can throw all the, it can throw all the things that, that you might hear from. That's interesting. It's really interesting.

[00:24:42] And then we're, we're probably only, and there are companies today that would say it's here today. I'm not quite there, but I think we're one to two years away from AI really replicating the strongest treatment coordinators, the strongest front desk in the world.

[00:24:56] And taking those phone calls autonomously and stretching back into a database that understands your insurance, that understands your availability, independently schedules, is able to autonomously follow up.

[00:25:09] And I think within five to 10 years, those parts of dentistry will be very disrupted and there will be a lot more AI support for, for dental practices.

[00:25:18] Yeah. It's, it's interesting. And that, that actually doesn't like, I think some people would say, well, then that means you're not going to employ as many people.

[00:25:27] It may be, but also it might just be that, that the person that's doing that job is able to do a lot more or able to, you know, they will not be okay.

[00:25:35] Front desk people in dentistry are, are sort of classically known to be spread pretty thin because they've got a lot to do and the phone's always ringing and all that stuff.

[00:25:43] I'm like, what if they had a tool like this that, that actually allows them to, to, you know, I don't know.

[00:25:48] I feel like, I feel like there's, there's application there to be sure.

[00:25:52] I'm like, I know that right now, Pearl in the, in a lot of the AI clinical in dentistry is mostly focused on radiographs because I think that's the easiest, that's like the easiest place to go in.

[00:26:03] But what would be nuts is to be able to combine a lot of different diagnostic information into what, cause, cause I do, I do have to say what it seems like is they're excellent at synthesizing from a lot of information and, and simplifying.

[00:26:18] That just blew my mind how, I mean, when I went from the transcript of a podcast to a concise, decently well-written show note that I, you know, I, cause you don't want show notes on a podcast to be too long.

[00:26:32] You know, and the other thing that it does that I, that I always loved when other podcasts would do, and I never wanted to do it because I'm like, God, it would take a lot of time.

[00:26:39] It would, it would, and I realized now that there's no one that's actually doing this.

[00:26:42] Anyone who puts these index out is, is having a AI do it because no human being is going to take the time to do that.

[00:26:49] But they index different spots of the podcast where they're talking about this and this, because sometimes people want to fast forward to that.

[00:26:54] That's a really handy thing.

[00:26:56] Perfect for AI because they, they don't care how long anything takes.

[00:26:59] It doesn't like, there's no way I'm going to take the time to do that.

[00:27:02] There's like that, that was, but it's information that's useful for people.

[00:27:06] So it can take a lot of information and simplify it in an accurate way.

[00:27:11] And I mean, I know that it's really funny.

[00:27:13] Gemini has at the bottom, it basically has a disclaimer saying, well, it can make mistakes.

[00:27:18] So make sure you do.

[00:27:19] So they're, they're not pretending to be the end all, but man, it's getting close.

[00:27:23] It's getting close.

[00:27:24] It's, it's still, you're still always going to be accountable for the work that you put out.

[00:27:28] That's never going to be a thing.

[00:27:30] I just find it very interesting.

[00:27:31] Like the applications seem, I, it also does seem a little bit like magic.

[00:27:36] Like, like, I don't quite exactly know how they can, how they can, how they can synthesize

[00:27:41] this stuff from, from just what I put in, but it is, it's uncanny.

[00:27:45] I'm, and I, this is like literally within the last three days, I've decided this is something

[00:27:48] that I really will be able to use.

[00:27:50] I think the thing that excites me is there's kind of the initial function that you want

[00:27:54] to augment, right?

[00:27:57] Show notes.

[00:27:57] I don't want to write them.

[00:27:58] And in many ways, it's like, Hey, the fact that it supports you, there is enough.

[00:28:02] Yeah.

[00:28:02] If you stretch further and you say, Hey, what are the things you didn't have time to

[00:28:05] do?

[00:28:05] Like, you know, do you have time to write me a personal thoughtful email after this that

[00:28:10] calls out an insight that you're like, I just loved that you said this, right?

[00:28:14] Probably not.

[00:28:15] And, and then here's another good one.

[00:28:18] You know, if you're sitting in front of a microphone a lot and you're, you're creating

[00:28:22] this content, what if you wrote a book?

[00:28:25] What if you said, Hey, listen, I'm going to interview 12 guests that are hugely impactful

[00:28:30] in this one topic area.

[00:28:32] And I'm going to disclose and get their buy-in that they're going to be helping me write a

[00:28:36] chapter for a book.

[00:28:37] And you take that content and then you write a chapter for a book and you then publish it.

[00:28:43] I mean, that's so really, if you think about the application, you could either create an

[00:28:46] ebook resource or an actual published book and probably do it in 12 weeks.

[00:28:51] And people might think it's the most useful thing they've read all year because it's,

[00:28:56] it's not content that's coming from chat GPT.

[00:28:58] It's content you're creating with your thoughts, your voice, your interview style.

[00:29:02] There's so much you can do with this.

[00:29:05] And then you just keep pushing it.

[00:29:07] I obviously go to marketing.

[00:29:08] Okay.

[00:29:08] You create a book.

[00:29:09] Well, what are social posts I can do to create this book?

[00:29:12] Write me an email blast.

[00:29:13] I can send all my listeners promoting the book.

[00:29:16] And do that in five minutes as opposed to 10 hours, which is where we used to live.

[00:29:21] Yeah.

[00:29:21] No, I mean, it's, it's kind of, the limits are almost, it's almost limitless what you could

[00:29:26] do.

[00:29:29] The classic example of ethical concerns with AI are school.

[00:29:34] Like for instance, you got, it isn't like, it isn't like adults are the only people that

[00:29:39] are using this stuff.

[00:29:40] Like it would not be hard for a kid to figure out that they could probably have their assignments

[00:29:45] written by AI with just a little bit of a, you know, and I tend to, I mean, in here, I'm

[00:29:52] going to tell you this right now.

[00:29:53] After having read this stuff, I think that they, there are people saying, oh, there's

[00:29:58] software.

[00:29:58] You can tell it was done.

[00:29:59] I don't believe that.

[00:30:01] I actually don't believe that it's, it's, it's to a point where the output literally, if it,

[00:30:06] if it reads enough of, if, if, if you give it enough of your style, you know, like let's

[00:30:11] say I put in 15 of my best blog posts from 2008, it's going to learn my voice and it's

[00:30:16] going to be able to generate it in a pretty close way.

[00:30:19] Like ethically at what point I, I, I don't think that, I don't think that schools could,

[00:30:25] could tell the difference.

[00:30:27] I really don't.

[00:30:27] I don't, I think the only way they could tell the difference is if this kid in school doesn't

[00:30:31] seem to be this brilliant in person and, and they, and their assignments are really good.

[00:30:37] I, I wonder about that.

[00:30:38] I mean, and at what point is, is AI just part of it since everyone can have access to it?

[00:30:42] Is it, is it, is it the ethical problem?

[00:30:44] I'm curious if you've thought about that at all.

[00:30:45] Yeah.

[00:30:46] And I think there's a lot of ethical issues that come up with AI.

[00:30:51] You know, the, the concern for me, if I think about my perspective on education, I've never

[00:30:56] viewed education as something that is necessarily the, the foundation of it for me is not the

[00:31:01] memorization and the retention of knowledge.

[00:31:04] It's the understanding of how to learn.

[00:31:06] It's the understanding of how to be disciplined.

[00:31:08] It's the understanding of how to complete a project, all of those skills.

[00:31:12] And I think AI will fundamentally change it just like the internet, right?

[00:31:15] People have the same concerns about the internet.

[00:31:16] Hey, well, you know, if you don't work in a textbook and you don't use flashcards, how

[00:31:20] are you going to remember things?

[00:31:22] Calculators.

[00:31:22] Well, you're not going to have a calculator in your pocket.

[00:31:24] Guess what?

[00:31:24] We all do.

[00:31:25] Except we have more than that.

[00:31:26] Yeah.

[00:31:27] We have all of these.

[00:31:29] We've had, we've crossed these bridges before.

[00:31:31] The concern for me with AI is it's so sweeping and extensive that I worry that for a younger

[00:31:37] generation, they will not get at bats or practice for the human component of creativity.

[00:31:44] Like you're still going to be at a cocktail party.

[00:31:45] You're still going to be on a date.

[00:31:47] You're still going to be with your children and they're going to ask you a question.

[00:31:51] You can't like, well, let me see what AI says.

[00:31:53] And I think that's where we might see the dumbing down of society.

[00:31:56] And let's face it, we have seen a shift in society.

[00:31:58] We consume information in a different level.

[00:32:01] People cannot sit through a 300 page book.

[00:32:04] They need a 30 second news bite, you know, and that may have started with USA Today.

[00:32:08] So like we have, and well before that was serialized novels during Dickens time.

[00:32:12] So we've seen this degradation of the human brain's engagement levels.

[00:32:16] And I think AI is going to continue to push that further.

[00:32:18] I agree.

[00:32:19] I agree.

[00:32:20] The other thing that's funny, this, this sounds, this sounds a little elitist perhaps,

[00:32:24] but I'll tell you that it seems to me that, you know, the AI output of a dull normal person

[00:32:30] versus the, you know, the AI output being used by someone who's a dull normal versus the

[00:32:37] AI output of someone who's, who's smart and creative clearly would be different.

[00:32:42] In other words, you, you still have to feed it the, you still, you still have to give

[00:32:46] it a lot and let it know what you want very specifically to get product that, like I said,

[00:32:52] the show notes of a, of a podcast.

[00:32:54] Well, I put the entire, you know, edited episode into it.

[00:32:57] I didn't, I didn't have it record the raw thing and give it, I made the episode.

[00:33:01] And then, so it definitely got, you know, it got my output and then just summarized it

[00:33:07] really well.

[00:33:07] So it really, I mean, does the AI kind of workflow, is it still kind of a garbage in garbage

[00:33:14] out thing?

[00:33:16] I think very much so.

[00:33:17] And again, the big adjustment there is someone that goes in and just ask AI to use its knowledge

[00:33:23] and resources versus shares your own perspective.

[00:33:25] If you have an opinion versus asking for its opinion, there'll be a big quality difference.

[00:33:29] I think, you know, the other big thing we're watching right now, and I would almost call

[00:33:34] it the smart speaker phenomenon.

[00:33:35] I remember probably eight years ago, still pretty early in my marketing career, I would get on

[00:33:40] these podcasts and people would say, what about voice search?

[00:33:42] I've heard Google's dead, voice search is the next thing.

[00:33:45] And there's two things I've always reflected on.

[00:33:48] One, for better or worse, human beings are incredibly slow to adopt technology in meaningful

[00:33:52] ways.

[00:33:53] We're still trying to figure the internet out in a lot of ways.

[00:33:55] Think about, you know, in my career, dentists were mandated to get rid of paper records and

[00:34:03] move to digital, right?

[00:34:04] Think about that.

[00:34:05] So like, that's how slow we're moving.

[00:34:08] And then with AI right now, what we're seeing is that it's kind of this black box, which

[00:34:13] means you have to be very creative in how you use the black box.

[00:34:16] And so there's all of these micro companies, just like the one you talked about that supports

[00:34:21] Squadcast popping up.

[00:34:22] And they're all built on the same technology stack.

[00:34:25] They're all, they've all invented their own AI.

[00:34:27] They're using the same technology.

[00:34:29] Right.

[00:34:29] They're restricting it.

[00:34:31] They're creating guidelines and saying this technology, this usage is going to be really

[00:34:35] good at podcast related things.

[00:34:37] And so it's helping suggest to someone instead of saying, here's a blank page, it's saying

[00:34:42] you should use our technology for podcasting.

[00:34:45] And that's what we're going to see for the next three years or so, I think, is just people

[00:34:51] finding specific applications and building user workflows to support that and pulling

[00:34:56] people away from a black box.

[00:34:58] Yep.

[00:34:58] I agree.

[00:34:59] And then the other thing that's great about that is that for those that are maybe not

[00:35:03] that creative or not that brilliant or whatever, they're able to use it effectively.

[00:35:07] They don't have to reinvent the wheel on some level.

[00:35:09] That's, I mean, that's one of the beautiful things about this descript that I'm using for

[00:35:12] show notes.

[00:35:13] I didn't have to do anything but upload my episode and then say, try this.

[00:35:17] And I'm like, wow, this works really well.

[00:35:18] So, so, I mean, on some level, the creative aspect of it is, is taken care of that way, I guess.

[00:35:23] So, you know, as we're kind of wrap, I, I, I'm excited about it.

[00:35:26] You've been doing it for a while.

[00:35:27] So this is sort of old hat for you.

[00:35:29] I would pretend that you were someone, whether you're, I guess, dentists or anyone who just

[00:35:35] wants a little, a little boost to their, their workflow.

[00:35:39] How would you suggest they start?

[00:35:41] How did like, cause okay, you've got chat GPT.

[00:35:45] And I will say when you said that about chat GPT, when it first came out and it was first

[00:35:49] like available, it was like a toy.

[00:35:51] It was like a, well, let's try this and Joe, oh, it was pretty cool.

[00:35:55] And then it was, and then most people faded away from it cause it didn't have a great

[00:35:58] application, which is fine.

[00:36:00] But the story is like now there, you can really put a lot into it and get a lot out of it,

[00:36:06] but there's a bunch of different, you know, you've got Googles is Gemini.

[00:36:08] I, you've got that.

[00:36:10] What's the company that does Claude?

[00:36:11] It's, it's a, uh, they were a spinoff of, of chat GPT.

[00:36:15] I was, I've been listening to some news stories about it.

[00:36:18] And what happens is all these people are, are leaving the company, you know, the main

[00:36:21] companies and starting their own thing.

[00:36:23] Cause there's a lot, there's a lot of movement in this book.

[00:36:26] Yeah.

[00:36:26] Claude is really sophisticated.

[00:36:27] It has probably the best writing style of everything.

[00:36:30] You know, Gemini I use because it integrates with Google.

[00:36:33] So you can go into your Google drive and upload documents, which is very useful for us

[00:36:36] and our workflow.

[00:36:37] But Claude is probably the best writer of all of them.

[00:36:39] It's just very intuitive.

[00:36:40] It's very good.

[00:36:42] Okay.

[00:36:42] And then is chat GPT still worth looking at?

[00:36:46] I mean, the original one, there's just so many.

[00:36:48] Chat GPT, you know, and it may have changed, but the big limit that they had for a long time

[00:36:52] is they really limited the amount of data that you could upload.

[00:36:54] And so for me, if I'm having like two or three or four discovery meetings with the client

[00:36:58] that are an hour long, so four hours of content, I couldn't put it into chat GPT.

[00:37:03] Got it.

[00:37:04] Got it.

[00:37:04] But I think chat GPT is great.

[00:37:06] We haven't even talked about images right now.

[00:37:08] Like you can go in there and it can create amazing images.

[00:37:12] And then, which again, there's this frontier of like, how long will it be until you can

[00:37:17] upload your face?

[00:37:18] So, you know, like we have to go on photo video shoots.

[00:37:21] We exist in a world today where we could animate you in some version of a video and it would

[00:37:25] be uncanny.

[00:37:26] You wouldn't really know the difference.

[00:37:27] So I think about our challenge as a marketing agency.

[00:37:30] Hey, I want to get you to be speaking all the time for social media and on your website.

[00:37:34] I don't want to do that.

[00:37:35] I'm not comfortable.

[00:37:36] Well, let's wait a year.

[00:37:38] And now there's the ethical concern of, are you okay with the digital representation saying

[00:37:42] things you've never said?

[00:37:44] I don't know.

[00:37:44] Maybe you are, maybe not.

[00:37:45] I asked, I asked, uh, Gemini to, uh, to make a picture of myself doing something, you

[00:37:51] know, and I, from, you know, from the, and, and it won't, it won't.

[00:37:55] It's basically like we can, we're not able to, to make pictures of actual people at this

[00:37:59] point.

[00:37:59] And so that, I mean, clearly they're, they're, they're playing pretty coy with it.

[00:38:03] I'm sure at some point that, that becomes a, I mean, that they'll probably overcome that

[00:38:07] hurdle too.

[00:38:08] I will say this.

[00:38:09] Uh, so we, we fed in, you know, the, the, for our planet Sentinel that my son and I, uh,

[00:38:16] invented for his astronomy project, we fed that into Google Gemini and they came up with

[00:38:20] a pretty cool illustration.

[00:38:21] And then, and then Sean said, you know what?

[00:38:24] We're not putting that in there because it doesn't ask specifically for an image.

[00:38:28] And I don't want to, I don't want to tell her that we, uh, that we did this Gemini,

[00:38:33] you know, it was really cool.

[00:38:35] It was really cool.

[00:38:36] And like for, for, for a kid who's trying to picture this planet that he invented, it

[00:38:40] was really neat.

[00:38:40] But I also understand you're like, okay, I'm not going to tip my hand that this is, this

[00:38:44] is a tool that I'm using to try it.

[00:38:46] But, but the reality is, is if, if, if you and I were writing a book about the planet

[00:38:50] Sentinel, hell yeah, we'd have them do that.

[00:38:52] You know, it's, it's, it's really powerful.

[00:38:55] It's powerful stuff.

[00:38:56] And, and I got to tell you, I think you should try it.

[00:38:59] Even if you don't have the cool thing about this is they, there are free versions everywhere.

[00:39:04] Uh, somewhat limited.

[00:39:05] I think Gemini doesn't do images unless you do the paid one.

[00:39:08] I think I'm not positive.

[00:39:10] There's limitations, but the bottom line is if you start playing around with, you're going

[00:39:13] to find it can do a lot of cool stuff.

[00:39:15] And yeah, I think a great entry point.

[00:39:19] Um, I'll give you a good example as opposed to going into business.

[00:39:23] Let's just talk about, you know, how could like I'm, I've got young kids at home.

[00:39:26] So, and this is for anyone that has young kids.

[00:39:30] I, so what I did in Gemini, if you, and what you want to use, you want to, there's multiple

[00:39:35] versions of Gemini.

[00:39:36] You want to use one that's AI studio.google.com.

[00:39:40] And in that one, you can hit the little plus button and you can record your voice.

[00:39:44] So you can just talk right into it.

[00:39:45] And I said, Hey, I would like help, um, creating a, uh, repository that can tell bedtime stories

[00:39:52] to my kids.

[00:39:53] I'm going to tell you about my family.

[00:39:54] So I talked about each kid, the things they liked their names.

[00:39:57] I described our neighborhood, our neighbors, you know, uncle Mark who lives down the street.

[00:40:01] I gave it a lot of context.

[00:40:03] And now anytime I want to, if we're going to bed and they say, Hey dad, can you tell me

[00:40:07] a story?

[00:40:08] I say, okay, hold on a second.

[00:40:09] And I'll give it a little prompt.

[00:40:10] I'll even say, what do you want it to be about?

[00:40:12] I'd like it to be about finding treasure in the backyard and I'll give it to them.

[00:40:16] And the stories it comes up with beat anything I would come up with on my own.

[00:40:19] And so like trying something like that will let you understand how you can use your voice

[00:40:24] and your thoughts to create something that's uniquely yours.

[00:40:28] Like for me, you should not apologize and say, well, this is, you know, it's like, no,

[00:40:33] that's your creativity.

[00:40:34] That's being channeled out.

[00:40:36] And for your practice, I find so many dentists do not get time to do planning.

[00:40:41] It's annual planning season.

[00:40:42] Like, why don't you say, Hey, lead me through an annual planning process for next year.

[00:40:46] What are the big questions I should ask?

[00:40:48] And then after that, say, Hey, I haven't really taken my morning huddles that seriously,

[00:40:54] which I bet a lot of people don't help me create a better structure for morning huddles

[00:40:58] and create a outline.

[00:40:59] How much different would your team feel if you said, Hey guys, I printed out today's agenda.

[00:41:03] I'm going to leave it here.

[00:41:03] We're always going to have it up on the wall.

[00:41:06] Do you guys have time for that?

[00:41:07] Let it do that.

[00:41:08] And you can speak and say, here's what's important to me.

[00:41:10] Is there anything else that you, that you want to suggest?

[00:41:12] Is there a quote of the day that is motivating for a dental team that's struggling with this

[00:41:16] thing?

[00:41:19] And those are small little things you can do right now today.

[00:41:23] And I think as you find success with that, you'll step into the next level of things that

[00:41:27] can help improve the quality of the work you do.

[00:41:31] I agree.

[00:41:32] I agree.

[00:41:32] I, I, and like I said, I'm so new at this, but I still, it's like, I'm constantly kind

[00:41:37] of thinking of things that might, I might be able to do with this.

[00:41:39] I, and, and I mean, I'm, I'm picturing a world not that far from now where, um, chart notes

[00:41:46] are just not even really a thing.

[00:41:48] Chart notes are something that are self-generated that you just check over to make sure the accurate,

[00:41:52] that sort of thing.

[00:41:52] And when you think about the time savings that comes with little things like that, I feel

[00:41:56] like that's, it's going to be, it's going to be a huge deal.

[00:41:59] And, and I mean, honestly, I look at this and I go, probably they won't, we won't be practicing

[00:42:02] dentistry the same way that we are now in 10 years in, in wildly different ways.

[00:42:07] And of course it's always changing, you know, our, our profession, it's always changing,

[00:42:11] but I just feel like this is going to change in, in some, some bigger ways.

[00:42:15] If you haven't had a chance to do it, I would highly recommend you try some and, you know,

[00:42:19] be as creative as you want to be.

[00:42:21] And even if you're not a creative person, there's a lot of cool things you can do with this more

[00:42:25] than just like, you know, tell me a story about it's, it's, it's pretty amazing stuff.

[00:42:29] Actually it's, it's the, as soon as you start digging in, you're going to go, okay,

[00:42:33] I can see where there's a lot of value in this.

[00:42:35] And I'm, I'm thinking that, you know, whether it's within your practice or just within your

[00:42:38] life, there's a lot of interesting stuff here.

[00:42:40] So I, I have to tell you, I appreciate you saying something, God, months ago, but more

[00:42:44] than that, like just kind of pointing me a little bit in the direction.

[00:42:47] And there's, there's just plenty of time to play with it.

[00:42:50] It's, it's like, it's like, if you can remember when you first started using Google and you

[00:42:54] just were like, you know, and your search engines going, oh my gosh, well, this is,

[00:42:57] there's all this information is built.

[00:42:58] So it's similar in that way.

[00:43:00] Like, you're just like, oh, wow, this is this gen, it generates stuff.

[00:43:04] The, the, just the sheer time savings will be nuts, be really nuts.

[00:43:07] So I'm, I, it's a blast.

[00:43:08] I appreciate you coming in and talking about it, Michael.

[00:43:10] Any last, any last words you have for, for folks on, and you know, where to look for AI

[00:43:16] or what to do with AI?

[00:43:19] Yeah.

[00:43:19] I think maybe we'll, we'll end where we began and say, don't be afraid to ask AI, right?

[00:43:26] It's the crazy thing, you know?

[00:43:27] And, and, and I think everybody's going to have a different problem or issue.

[00:43:32] I think what you will find most rewarding is creating space to use your voice.

[00:43:39] And the workflow I would generate there is either using Gemini where you can literally

[00:43:44] as part of its workflow, just record your voice.

[00:43:48] Or you can go into a word document and there is a voice transcription feature.

[00:43:54] That's not perfect.

[00:43:55] You can do that.

[00:43:55] Or you can use tools like Loom.

[00:43:58] Loom records a video.

[00:43:59] We don't care about the video.

[00:44:01] It also generates a transcript and you can take that transcript out.

[00:44:04] And I think that is the biggest game changer for me.

[00:44:08] If you use that workflow and say, Hey, I'm, I'm looking to hire an associate.

[00:44:14] Here's, let me tell you about my practice.

[00:44:15] Here's our culture.

[00:44:16] Here are values that are important to us.

[00:44:18] Can you write a job description around that?

[00:44:21] That will help.

[00:44:22] And then you can say, great.

[00:44:23] Now help me generate interview questions.

[00:44:25] Now help me generate a follow-up email thanking the candidate for coming in.

[00:44:29] And that will take you 15 minutes to do.

[00:44:31] And you'll be amazed at the process.

[00:44:33] If you try, if you try this, if you try this and see the output that it makes, it'll

[00:44:39] change your life.

[00:44:40] I'm not even kidding.

[00:44:42] What the output, when you give it good information like this, when you give it specific information,

[00:44:46] that's been a big deal.

[00:44:47] I mean, literally, I just, in the last two, three days, I figured out you can get more.

[00:44:51] If you give it, it's shocking the output that it'll have.

[00:44:55] It really is.

[00:44:56] But you got to give it a lot.

[00:44:56] You got to give it good specific information.

[00:44:59] That's, that's a, but I, I, I think the very dental community should give this a try

[00:45:03] because there's some interesting stuff going on.

[00:45:05] I will say too, I guess, I guess that they talk about how, how AI is going to take over

[00:45:09] and everything.

[00:45:10] I'm like, yeah, I see what they're saying, but it's not, it isn't what, it isn't what

[00:45:14] science fiction writers are talking about.

[00:45:16] I think, I just think that, that like this tool is going to be so valuable.

[00:45:21] And so it's not going to take long before we, we can kind of internalize this and start

[00:45:24] using it for a lot of things.

[00:45:25] I think that it's, I don't think it's dangerous.

[00:45:28] I just think it's when you think of all the applications that it could have, it is, it's

[00:45:33] that big.

[00:45:33] It's, it is really big.

[00:45:34] So it's very exciting.

[00:45:35] I, I'm, I'm glad we got a chance to talk about it.

[00:45:37] And I guess, well, let's see what kind of reaction they have.

[00:45:40] And maybe we'll have you back on again, because there's, there's a lot here in, in clearly

[00:45:45] this will develop along with it.

[00:45:47] Like, I mean, okay, before you go, you said something about this before we started recording,

[00:45:51] you guys are using some kind of an application within Wondrous.

[00:45:55] Is that right?

[00:45:55] That's for, for dental practices.

[00:45:57] Don't they give what, just give us a basic overview of what you guys are doing.

[00:46:00] I think we're using it in a lot of ways.

[00:46:02] I mean, one, as we talked about just meeting notes and follow-up and things like that.

[00:46:06] So one thing that's nice is like creating efficiency in our company allows us to keep our costs

[00:46:10] down.

[00:46:10] Our labor costs have continued to go up, but if we can be more efficient with the labor we

[00:46:14] have, it lets us not have to raise prices as consistently.

[00:46:17] So that's one big thing.

[00:46:19] But the thing I'm the most excited about is very much like the podcasting format you're

[00:46:23] talking about.

[00:46:23] One of the big issues we've found with dentists universally is that, you know, most dentists recognize

[00:46:28] that having authentic content of themselves is helpful in marketing.

[00:46:32] It's on social media, it's on their website, and then you ask them to do it and there's

[00:46:36] no time.

[00:46:36] They don't know how to do it.

[00:46:37] It's my thing forever.

[00:46:38] No one will ever do this stuff.

[00:46:39] Yeah, I get it.

[00:46:40] So what we do now, and this has really become becoming the backbone of our marketing in the

[00:46:44] future is we'll do three to four interviews, just like what you and I are doing today

[00:46:50] a year.

[00:46:51] So I'll say, can you show up to three meetings a year?

[00:46:53] They're going to be 60 minutes.

[00:46:54] Well, yeah, I can do that.

[00:46:55] What are we going to do?

[00:46:55] We're going to talk about three different topics that are relevant to your marketing and

[00:46:59] to your practice.

[00:47:00] So we could talk about dental implants.

[00:47:02] We could talk about mini implants.

[00:47:04] We could talk about whatever it is, bone reabsorption.

[00:47:06] And you're going to talk about it for 10 minutes.

[00:47:09] We take that video and we're able to all of a sudden put it on YouTube and we're able to

[00:47:17] transcribe it, take that transcript and put it through AI.

[00:47:19] And now you, with your voice, just wrote a blog.

[00:47:22] Now our team goes through and edits.

[00:47:24] We make sure it's optimized for SEO, but your voice, your need to need conversation is what's

[00:47:29] driving that.

[00:47:29] We take that same transcript in that same video and now we cut it up into micro clips that go

[00:47:35] on social media for social reels.

[00:47:37] So you said, I don't have time to do social reels.

[00:47:39] Guess what?

[00:47:39] Now you do.

[00:47:40] And it also helps us write the captions and we can do the same thing for social ads and

[00:47:44] for eBooks.

[00:47:45] So we're able to take that one interview and generate all of this high quality content.

[00:47:50] And we do it affordably in the past.

[00:47:51] If you'd asked me to do that, yeah, thousands of dollars.

[00:47:55] Now, hundreds of dollars.

[00:47:56] It's a lot of man hours, right?

[00:47:57] It's a lot of man hours to have people like copywriting is not, is not an inexpensive

[00:48:00] thing when you've got a human being doing it.

[00:48:02] But literally if you're programming with the voice, that's wild.

[00:48:05] That's really cool.

[00:48:06] And honestly, you know, part of the, the name of the game at this point is creating content

[00:48:11] that's authentic to the, to the person in one of the, one of the problems with, with,

[00:48:15] you know, blogs and that sort of thing for the longest time, you know, every practice

[00:48:18] would have the same stupid blogs from the same stupid place.

[00:48:20] It's nothing like that.

[00:48:21] Now you can customize like crazy.

[00:48:23] And like you said, take the voice of the person you're working with.

[00:48:25] That's so good.

[00:48:26] I love that.

[00:48:27] That's a great, that's a great example.

[00:48:28] It's a great example.

[00:48:30] So listeners, if you have any questions or comments about this, I will, I will bug Michael about

[00:48:34] it because he's kind of my expert at this point, but I really, this is, this is fascinating.

[00:48:38] And frankly, just getting a chance to play with it has been really interesting to me and

[00:48:43] fun.

[00:48:43] And once you start, you're going to start thinking of other stuff you can do with it.

[00:48:47] You really are because you're like, oh, this is, this will make it that much better.

[00:48:50] You know?

[00:48:51] Yep.

[00:48:52] I mean, it's so funny.

[00:48:53] You and I recording this on election day.

[00:48:54] And I think in a, in a season where I find so many people complain about, you know,

[00:48:59] the time we live in, I often reflect that we are so incredibly blessed and so

[00:49:04] lucky to be alive to see the things that we're seeing from virtual reality to AI to, you know,

[00:49:10] now we have Elon Musk robots powered by AI and autonomous driving cars.

[00:49:14] The list goes on.

[00:49:15] Like, I almost cannot believe in the scope of human history that you and I are sitting,

[00:49:20] talking in different parts of the country through video with the internet on computers

[00:49:25] about AI.

[00:49:27] Like pinch me.

[00:49:29] We are incredibly blessed.

[00:49:30] It is.

[00:49:30] It's nuts.

[00:49:31] It's nuts.

[00:49:31] It's got, you know, take a time machine to when you were seven years old and tell them

[00:49:34] what you'd be doing and you wouldn't believe it.

[00:49:36] You wouldn't believe it.

[00:49:37] That's exactly right.

[00:49:38] Michael, this was fantastic.

[00:49:39] I appreciate it.

[00:49:40] I'll, I'll make sure to have all this stuff in the show notes so people can check it out.

[00:49:43] And if you have any questions, go to the Facebook group.

[00:49:46] That's the very general Facebook group.

[00:49:47] And if you want to, if you haven't joined yet, you should, and I'm going to make you put

[00:49:50] in a password.

[00:49:51] It's one of five passwords.

[00:49:53] It's Papa Randy, Lipscomb, McQuethy, Hornbrook, or Timmerman.

[00:49:57] Any of those five will get you in.

[00:49:59] I make people, I make people do the password.

[00:50:01] So I know that they're listening.

[00:50:03] I, cause I, I'm keeping it.

[00:50:04] I'm limiting the group down to just people who listen, which is hard because it's a lot

[00:50:09] easier to just let it go crazy and grow huge and stuff.

[00:50:12] But I want to try and have engagement of people to actually listen to the podcast.

[00:50:14] So that's what we're doing.

[00:50:15] But if you have any questions, I will get Michael into the Facebook group because he doesn't

[00:50:19] have to give me the passwords.

[00:50:20] I will invite him personally.

[00:50:22] And then if you have any questions, maybe he could answer some there.

[00:50:24] This is a, this is a really good topic and it's not going anywhere.

[00:50:26] So I'm glad we had a chance to cover it.

[00:50:28] And thank you for your time, Michael.

[00:50:29] I appreciate it.

[00:50:30] Hey, thanks for having me.

[00:50:31] Always fun.